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Review

“This book should be in every school of art, college art department, and artist’s pocket.” — V.A. Howard, author of Artistry: The Works of Artists and Learning by All Means: Lessons from the Arts

How to sell one’s art isn’t taught in art schools, yet it’s an essential ingredient in getting work displayed and attracting art commissions. This straightforward, inexpensive guide is written for artists who want to present themselves and their work in the bes (more…)

Email marketing began as a serious marketing discipline in the late 1990s. Since then, there has been a major seismatic shift in the entire email marketing industry. The standard approach to email marketing, batch and blast — is serious trouble. It simply no longer performs. Subscriber inboxes are overflowing with irrelevant permission-based emails that only annoy. Research shows that 60% of subscribers simply ignore the emails. There are two basic ways to approach email market (more…)

A beginners guide to becoming a successful affiliate marketer. Tips, tricks and techniques from those who have made it online.

About the Author

John Derossett and his wife Marlene have been marketing online for nearly 10 years. When they started out, there were very few guides available to teach them the ins and outs of online marketing. They now own a company called Marjon Enterprises, and what they hope to do with this book, is to give you a more direct pa (more…)

From Booklist

Just what we need: a book encouraging “junk” e-mail. But not all e-mail marketing is “spam,” as many businesses with good client relationships use this medium to market sales promotions to eager customers. Like it or not, this form of communication is a quantum leap from snail mail, and it is an effective, ultra-low-cost way to reach millions. Lewis shows how to customize the message to this fast-paced medium, where you need to grab attention fast or be dumped. He a (more…)

Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing for one simple reason. It works (more…)