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“Clearly explains why e-mail marketing is an essential tool in differentiating your business . . . offers plenty of ideas for using it.” — Karen Axelton, managing editor, Entrepreneur Magazine’s Business Start-Ups
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E-mail offers a broader reach, higher measurability, quicker delivery, and easier consumer feedback for a lower cost than any other marketing medium. This detailed ref (more…)is debt bad

Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing for one simple reason. It works (more…)