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“Here’s How To START Making More Money From The Traffic You’re Already Getting And STOP Leaving 80% Of Your Sales On The Table For Your Competitors To Claim!”There are No Online Profit Secrets …. There are only Online Profit Systems.And your own online profit system can be as simple as this:Step 1 – define a market and find a product to sell. Step 2 – put a good sales letter on a website.Step 3 – advertise the product and the website URL.Step 4 – and FOLLOW UP with each prospe (more…)

Review

“Clearly explains why e-mail marketing is an essential tool in differentiating your business . . . offers plenty of ideas for using it.” — Karen Axelton, managing editor, Entrepreneur Magazine’s Business Start-Ups
–This text refers to an out of print or unavailable edition of this title.

E-mail offers a broader reach, higher measurability, quicker delivery, and easier consumer feedback for a lower cost than any other marketing medium. This detailed ref (more…)is debt bad

Review

Belongs on the desk as a reference for those who are new to surveying and a checklist for experienced researchers. — The Library Quarterly, April 2003Full of useful information for anyone interested in the future of polling. — NationalJournal.com, August 2003

Internet-based surveys, although still in their infancy, are becomingincreasingly popular because they are believed to be faster, better,cheaper, and easier to conduct than surveys using more-tradi (more…)

The leading email marketing firm shows you how to create high-impact, low-cost campaignsEmail marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer’s time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building.The Co (more…)

Email marketing began as a serious marketing discipline in the late 1990s. Since then, there has been a major seismatic shift in the entire email marketing industry. The standard approach to email marketing, batch and blast — is serious trouble. It simply no longer performs. Subscriber inboxes are overflowing with irrelevant permission-based emails that only annoy. Research shows that 60% of subscribers simply ignore the emails. There are two basic ways to approach email market (more…)

The principles in Email Marketing For Complex Sales Cycles have helped thousands of business people and entrepreneurs increase sales and reduce stress and aggravation…Will you be the next one to benefit? Why not generate more sales, more quickly? Are you burnt out on sales and marketing activities because they are so labor intensive and unproductive? And all the glib conversation and backslapping in the world won’t close the deal until your prospect feels, “You’re the one that (more…)

The inherent power of email marketing is the permission the consumer has given you to communicate with them. Commercials are put on mute. Banner ads are closed or ignored. People are somewhat of a captive audience to radio advertising-if they’re not listening to downloaded MP3s and podcasts. The world is tired of commercials-unless they invite them. Yet e-mail marketing allows the entrepreneur to do so much more than give a commercial. In fact you, the marketer, can’t af (more…)

If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day.  When you feel comfortable with the basics, learn how to use video and audio enabl (more…)

From Booklist

Just what we need: a book encouraging “junk” e-mail. But not all e-mail marketing is “spam,” as many businesses with good client relationships use this medium to market sales promotions to eager customers. Like it or not, this form of communication is a quantum leap from snail mail, and it is an effective, ultra-low-cost way to reach millions. Lewis shows how to customize the message to this fast-paced medium, where you need to grab attention fast or be dumped. He a (more…)

Praise for The Truth About Email Marketing   “It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.” Tad Clarke, Editorial Director, MarketingSherpa Inc.   “Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms’ deep experience in email marketing i (more…)