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From Booklist

Just what we need: a book encouraging “junk” e-mail. But not all e-mail marketing is “spam,” as many businesses with good client relationships use this medium to market sales promotions to eager customers. Like it or not, this form of communication is a quantum leap from snail mail, and it is an effective, ultra-low-cost way to reach millions. Lewis shows how to customize the message to this fast-paced medium, where you need to grab attention fast or be dumped. He a (more…)

Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing for one simple reason. It works (more…)

In this comprehensive step-by-step guide to setting up a booming Internet business and raking in million-dollar profits, Ewen Chia demystifies marketing jargon and shares the tips and techniques that continue to net his online businesses a cool fortune. Whether you’re seeking to create and develop a thriving Internet business from scratch or looking to realize the full potential of your existing business, whether you haven’t a clue what the Internet is about, or you’re armed wit (more…)

Affiliate marketing is a highly profitable online advertising method in which Web site merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company s banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only (more…)