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Review

‘a straightforward, easy to read summary of some of the key concepts that impact on business management.’ manager magazine ‘by reading the 30 day mba you will gain a comprehensive understanding of the 12 core business disciplines…’ making money

The 30 Day MBA demonstrates that going to business school is not the only way to acquire an MBA skill set – and that there are ways to gain the same knowledge, while saving both time and money. Thi (more…)

Written by two down-to-earth, experienced entrepreneurs, this work is an in-the-trenches guide to building a marketing plan that embodies personal values instead of exploiting them.

About the Author

Chip Conley has won numerous awards including Guerrilla Marketer of the Year from the American Travel Marketing Executives, Northern California Entrepreneur of the Year, National Humanitarian Hospitality Company of the Year, and the Experience Stager of the Year at a (more…)

The hardest part of making a successful website isn’t “making” it–you can hire someone to do the design and coding. The hardest part is writing great content that will attract readers and keep them coming back. Do the Web Write is a complete guide to writing (and running) a successful website. This is not a book on how to code your website, but a book on how to determine what pages you should have on your website and how best to write them. The book is written in plain English (more…)WP Robot

SIGN ON. SAY HELLO. START MAKING MONEY. With a population in the millions and a monthly growth rate of 20 percent, Second Life® is a virtual 3-D world bursting with opportunities in areas like real estate, legal practice, and marketing, corporate connections, and people just like you. This all-in-one guide will show you, step by step, how to use Second Life as an alternative marketplace. Learn how to: Create a cool avatar and connect with residents Adapt your b (more…)

Sophisticated techniques to take eBay businesses to the next level Unleashing the Power of eBay shows how to go to the next level and use eBay’s tools to build a small business or pre-existing online auction business. With the help of inspiring real-life success stories, Dennis Prince shows how to write winning eBay business and marketing plans, use eBay’s Feedback Forum to build a business reputation, run a business without inventory and much more.

From the (more…)

SIGN ON. SAY HELLO. START MAKING MONEY. With a population in the millions and a monthly growth rate of 20 percent, Second Life® is a virtual 3-D world bursting with opportunities in areas like real estate, legal practice, and marketing, corporate connections, and people just like you. This all-in-one guide will show you, step by step, how to use Second Life as an alternative marketplace. Learn how to: Create a cool avatar and connect with residents Adapt your b (more…)

“MySpace Marketing is the quintessential low-down on guerilla marketing on the biggest social network on the planet. Marketers big and small need to learn how to connect with their target audiences via social media or get left in the dust. MySpace Marketing gives the grounding and the specific tips and traps essential for marketing success on MySpace.” —Mark Brooks, Editor, SocialNetworkingWatch.com   “An invaluable guide to the dos and don’ts of building and marke (more…)